Some Typefaces are Born From Grids, Geometry, and Good Taste. Others are Born From…Spam
In 2024, Allen & Gerritsen (A&G) turned its holiday card into a cause, releasing a made-from-scratch typeface literally handcrafted from spam (yes, the canned meat). Downloads raised over a thousand dollars for Greater Boston Food Bank and Philabundance, proving that even a weird idea—when done with purpose and intention—can actually do some good.
This past year, A&G was back with Amperspam 2.0: The Meatquel, which launched last week after a round of early January teasers. The sequel expands the original typeface into three new styles—Amperspam Grilled Bold, Amperspam Nibbled Neue, and Amperspam Out The Can—because if you’re going to commit to a concept, you might as well fully commit.
“This year, given the climate of food scarcity, we were determined to do more. The ampersand in A&G means a lot of different things for our agency – most importantly, all we can do together – but in this case, it stands for Action & Goodness. We want to make a difference by spamming people’s inboxes for good.”
Andrew Graff, CEO of A&G
Alongside the typefaces, A&G also launched the Amperspam Collection, a lineup of meat-inspired merch available via donation, including T-shirts, socks, hats, and stickers. It’s silly, self-aware, and surprisingly cohesive—exactly what happens when designers follow an idea all the way through.
This is a passion project for our team. It’s proved the difference we can make when we put our creativity to work for our community.
Chris Fernandez, Creative SVP at A&G
Amperspam 2.0 is a reminder that type doesn’t have to live only in specimens and mockups. Sometimes it can fund food banks, spark conversation, and still make you laugh while doing it.
Amperspam 2.0 launched January 12. Fonts and merch are available with donations via A&G’s Amperspam site.
Images courtesy of A&G (Allen & Gerritsen), a fully integrated creative agency that harnesses creativity to drive engagement in fresh and innovative ways, providing full-service advertising, design, CX, public relations, media, and analytics capabilities in a wide range of categories.
The post Allen & Gerritsen’s “Amperspam 2.0” Is Back—Bigger, Bolder, and (Somehow) Even Meatier appeared first on PRINT Magazine.