You rarely get to witness a sunset every single day unless you find a way to carry one with you. To celebrate two years of the Sunset Collection, PITAKA has launched a visual campaign called Carry the Sunset, Keep the Moment. The campaign moves beyond admiring natural beauty, turning the colors of sunset into something that everyone can share and make part of their daily lives.
Designer: PITAKA
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The Making of a Sunset: How a Color Became an Emotional Language
Two years ago, PITAKA set out to capture the feeling of sunset and turn it into something you could actually hold. The first step was creating a natural gradient on aramid fiber, using a technique that blended the warmth of fabric with the flowing look of nature. This involved far more than a simple dye job, relying on a careful process that controlled how colors shifted within strong fibers. By combining new materials with visual storytelling, PITAKA created a design that feels both logical and emotional.
The Sunset Collection draws inspiration from the soft light at dusk, using a gradient that moves from pale gold to burnt orange and deep blue-violet. It captures the fleeting beauty of sunlight as it fades and the calm that comes with slower city moments. Since its introduction, the collection has become a favorite, often selling out and inspiring many imitators. Its unique look has become instantly recognizable across different platforms.
Sunset is not simply a passing color trend for PITAKA. It becomes a gentle rhythm you can almost feel, linking people to their environment in quiet ways. Each product is part of an ongoing journey, searching for that balance where technology and beauty meet and linger, leaving a mark that goes beyond what the eye can see.
The Meaning of Design: Not to Flatter the Eye, But to Echo Emotion
For PITAKA, sunset stands as a rhythm you can sense, a link between people and their surroundings, and a way to explore how technology and beauty can work together. The brand believes that design should do more than flatter the eye; it should connect with people on a deeper level. The Sunset Collection was always meant to be more than another product line. It asks whether technical materials can remind us of the gentle changes in sunlight and whether everyday items like phone cases or power banks can carry emotion.
PITAKA has worked to fill each product with a sense of romance, comfort, and rhythm through the idea of sunset. The name itself is becoming a symbol for the kind of lifestyle and taste that PITAKA stands for. Now, the brand is inviting people from around the world to share their own sunset moments, opening up new conversations about how we see and feel design.
From Innovation to Co-Creation: How PITAKA Will Bring Global Sunset Moments to Life
The new campaign is built around the signature sunset palette and invites everyone to take part. Through social media, people can join the Sunset One-Liner Challenge and the Sunset Moment Collection, with top entries winning special rewards. Details can be found through the provided links. On PITAKA’s website, visitors can capture their favorite sunset and receive a custom bookmark inspired by the collection. Whether it is a photo of the evening sky, a golden hour memory, or a quiet scene at dusk, everyone is encouraged to share their own sunset. All these moments will be brought together in a digital artwork called the Global Sunset Mosaic.
PITAKA wants the sunset to become more than a passing scene. The goal is to make it a lasting memory that stays with you throughout your day. To bring this idea to life, PITAKA is launching new Sunset Editions of several products.
PITAKA Aramid Fiber Case with Capacitive Camera Control Buttons lets you capture moments with a single tap. The capacitive shutter buttons are always ready, whether you are chasing the golden light at dusk or snapping a quick silhouette. Inspiration can strike at any time, and this case makes sure you never miss the chance to keep those memories close.
PITAKA Aramid Fiber Magnetic Power Bank keeps your devices charged with a simple magnetic connection. Designed for people who are always on the move, it lets you recharge without missing a beat. The colors of sunset are woven into its design, adding a touch of warmth and creativity to every journey you take.
PITAKA Magnetic Woven Wallet features a gentle gradient that holds your cards like a soft ray of light. The minimalist shape is paired with thoughtful details, making it both practical and pleasing to carry. Each time you reach for it, you are reminded of the subtle beauty found in everyday moments.
PITAKA Aramid Fiber Magnetic Case turns every music session into a personal ritual. Opening the case feels like starting the soundtrack to your own sunset, setting the mood for relaxation or creativity. The magnetic design keeps things simple, while the colors echo the calm and richness of twilight.
PITAKA’s mission is to give technology a more emotional side. The brand believes that great design should do more than serve a purpose; it should create experiences that touch the senses. Through the Chasing the Sunset initiative, PITAKA hopes to inspire people to become storytellers and creators in their everyday lives.
The campaign is now live on PITAKA’s website and social channels, with a limited-time flash sale to celebrate sunset moments. Both new and returning users are invited to take part, helping to redefine what sunset means in the digital age through their stories, photos, and products.
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The post Beyond Color: How PITAKA’s Sunset Collection Is Shaping the Future of Emotional Design first appeared on Yanko Design.