Black Friday, the day after Thanksgiving in the United States, marks the onset of the Christmas shopping season. Brands leave no stone unturned to capitalize on it. Opting for a seasonal logo can drive the success rate of your campaign. A well-designed Black Friday logo plays a crucial role in capturing attention and driving conversions.
In this guide, we will shed light on how to get your Black Friday branding right. You will also explore how professional logo design services work, along with logo design color theory and its elements, can give your brand an edge during the 2025 sales season.
Stats to consider before overhauling your Black Friday branding
In 2024, Black Friday and Cyber Monday concurred with payday. This created an intense shopping season. Brands took advantage of the shopping season and sent about 41,000 email campaigns to about 460 million recipients. On the day of Black Friday itself, 11,000 campaigns reached 150 million contacts.
As far as the shopping items are concerned, in 2024, the number of shoppers buying electronic items increased to 478%. TVs and appliances were the top picks.
So, as a business owner, you need to work out and strategize on how to use this event to not only boost sales but also build lasting relationships with customers. It’s the perfect time to start planning and taking advantage of the upcoming Black Friday shopping spree.
Black Friday logo design guide
Pat attention to the following tips to stay ahead.
Think about why a Black Friday-specific logo matters
Capturing attention in a crowded market: Capturing the essence of the festive season is key to grab attention. Revamping your brand identity with a Black Friday logo is an effective marketing idea. You can use seasonal logo tactic to get yourself a Black Friday logo. It can increase customer engagement by 25%, leading to increased sales. Image a unique logo driving the customer attention and engaging them. That’s what a Black Friday logo does.
Emotional and psychological impact: A Black Friday logo matters for emotional and psychological impact, too. Since it’s a seasonal logo, people can easily find the festive side of your brand. Seasonal variations in logo reinforce positive brand perceptions.
Black Friday signifies a powerful sense of consumerism. It subtly yet strongly evokes feelings of FOMO, urgency, and excitement. As a brand, you can leverage these emotions, compelling the target audience to buy your products now or regret it later.
Reinforcing urgency and trust: If you want to evoke a sense of urgency and trust, using a Black Friday logo is considered the most effective approach. A visually appealing design that directly communicates a sense of urgency is key to compelling the target audience to go on a shopping spree.
Black Friday color theory: what works and why
Black Friday, the name itself is enough to bring out the images of rush, packed stores, and huge discounts! But have you paid attention to the brand elements and colors in logo design, especially for this event?
Colors play a significant role in branding and marketing. This annual shopping event also sees brands using strategic colors to capture attention and influence customer decisions. Here’re the colors that work best for Black Friday.
Best colors for black Friday — black, red, white, gold, and yellow
Black: You would hardly see brands using black as a primary color in their website scheme or branding materials. But that doesn’t mean black isn’t powerful. Black is a color synonymous with luxury, so high-end brands like Rolls-Royce and Lamborghini often use it.
What does it mean for sales?
Black color doesn’t have a great conversion power. It’s is because the color black is a bit challenging to see. But using it as an outline or combining it with white color for contrast can work in your favor.
You can take ideas from brands like WIX or Squaresapce for contrasting combinations. WIX uses its logo color as black against a white website background, creating a striking contrast.
Where to use black color
If your brand doesn’t deal with luxury items, we recommend using black sparingly. Use it on your light-colored website to boost effectiveness.
Red: The color red is synonymous with love, passion, confidence, and power. According to a research conducted by the scientists of University of Durham, athletes wearing red are more likely to defeat their opponents. Wearing red increases the winning probability.
Red signifies power, danger (in adverse cases), and urgency. Using the color red in the Black Friday deals logo will create a sense of urgency, making people hurry to grab your products or services.
What does the color red mean for sales?
Red is said to trigger action. It means from deals to discounts, adding the red color to design coupled with a great copy can work in your favor.
Where to use red color
Since red color scheme triggers impulse buying behavior, we recommend using it across CTA button on your site. Besides, for offline marketing, use it across billboards and coupon codes. Also, using color red will be the onset of Christmas festive shopping. Here’s a guide to Christmas logo design and color palette ideas to boost your brand’s holiday spirit.
White: The color white stands for simplicity, purity, and sophistication. You can use the color palette in your Black Friday marketing design to highlight your offer. The most effective approach will be to use a white logo against a black background. This will make your logo appear appealing.
What does the color white mean for sales?
Brands aiming to represent a sense of safety, clarity, and purity can include this color palette. Businesses in the healthcare, high-tech, and baby items can make most out of it to turn heads and boost sales.
Where to use white color
We recommend using the color white against dark background for a striking contrast and clarity. You can strategically use it across your website and offline marketing materials.
Gold: The color gold signifies luxury, grace, and accomplishments. If you include it in your Black Friday logo color palette, then it simply communicates the message that you have an amazing deal going on. Since the color is associated with royalty, it’s sure to draw attention to your brand.
What does the color gold mean for sales?
Using the color gold during the Black Friday sales signifies that something premium is on sale. People will make positive perceptions about you brand, resulting in increased sales.
Where to use the color gold
You can use the color gold across your website and banners. This will drive attention, boost engagement, and increase the sales.
Yellow: Another Black Friday logo design color theory is to include yellow in your color palette. In color psychology, Yellow symbolizes happiness, optimism, and energy. Shoppers seeing the yellow color create a positive perception about the brand. Including this color in your logo means your brand is optimistic and shares happiness.
What does the color yellow mean for sales?
In sales and marketing campaigns, the color signifies creativity, optimism, and happiness. The right color sends a cheerful impression, grabbing attention instantly. Brands in restaurant and foods business often use this color to stimulate hunger, driving attention, and boosting their sales.
Where to use the color yellow
You can use the color your website and offline marketing materials such as brochures, billboards, pamphlets, and more. That’s how color affects logo design for Black Friday.
Essential logo elements for black Friday
Just like colors, shapes also play a pivotal role in Black Friday branding. Make sure to include essential logo elements such as sale tags, countdown timers, and shopping icons to encourage shoppers. Use bold and readable fonts for marketing copies so that people may understand them easily.
Ensure that every marketing material, featuring the relevant shapes has high contrast and visibility across all devices. This will enhance the user experience while supporting compliance with WCAG standards.
Dos and don’ts for Black Friday logo design
Consider these dos and don’ts to ensure your Black Friday logo design is on point.
Dos
Keep the design simple: Take ideas from logos of big brands like Apple, Microsoft, Coca-Cola, and more. Their uncluttered and clean design make them memorable and timeless.
Use brand-specific icons and symbols: Add symbols like gift boxes, shopping carts, and sales tags. These symbols resonate with the Black Friday theme, encouraging the audiences to buy more.
Make the logo legible: No matter the size, your logo should be visible across all platforms.
Use colors per color psychology: Use colors like red, orange, yellow, or black to evoke feelings and excitement.
Create multiple versions: Ensure you create the logo in print-ready and online formats for social media, websites, and printed marketing materials.
Don’ts
Don’t make it overcomplicated: Don’t add too much details or elements. I will be hard to understand the logo.
Avoid too many fonts: Use only two fonts for legibility and visual clarity.
Don’t avoid color theory: Colors evoke emotions. Use colors that perfectly capture your brand story.
Don’t follow the trends: Trends are transitory. Take ideas from trends, but don’t follow them blindly because they may not last.
Don’t use stock photos or generic images: A logo having identical images to your competitors may not be a good idea.
Don’t overlook scalability: Avoiding it is a mistake. It helps the logo appear professional across various devices.
Top Black Friday logo design ideas for 2025
Take inspiration from these Black Friday logo ideas to create your campaign.
Minimalist black-on-red designs
Retro price-tag inspired designs
Animated versions for websites/social media
Tools & resources to design your Black Friday logo
You can use Designhill’s logo generator to create an impressive Black Friday logo for your seasonal marketing campaigns. Alternatively, you can launch a design contest or create a logo using editable logo templates, too. Each of these options has their own characteristics and suitability per your budget.
Conclusion
Black Friday is a day when shoppers all around come out to buy their favorite items. And for brands, it’s the day to engage them, convert, and boost the ROI. The only thing that stands between the brand and the shopper is a relevant visual identity. Standing out in the crowd is what every brand aspires to during the festive season. Therefore, it’s essential to consider the color theory and element section to support the Black Friday success mantra.