In this episode, Cassidy Johnston shares her journey from growing up in the city to becoming a first-generation large scale beef producer and ranch consultant. She talks about a college research project exploring the relationship between environmentalists and ranchers and how that led her to an internship where she met her husband, and eventually to her life on a farm. She discusses the complexities of ranching at scale, the importance of animal welfare, her thoughts on regenerative and organic practices, and the communication challenges that arise ag people and non-ag people make assumptions about each other. Cassidy advocates for building a more resilient food system that prioritizes collaboration and understanding among all stakeholders, and dreams of a better world where more people have access to high quality food.
Takeaways
Cassidy Johnston is a first-generation beef producer and consultant.
She transitioned from urban life to ranching, finding her place in the rural community.
The importance of understanding the relationship between ranchers and environmentalists.
Regenerative practices in agriculture are complex and vary by region.
Communication between agriculture and corporate sectors is crucial for progress.
Quality of food production should be prioritized over sheer efficiency.
Hands-on experience is essential for those looking to enter the ranching industry.
A better food system requires collaboration and understanding among all stakeholders.
Read the transcript and find links from the episode at Brands for a Better World
The Brands for a Better World podcast (formerly Evolve CPG) is hosted by Gage Mitchell, founder (CEO) and Creative Director at Modern Species, a sustainable brand design agency helping better-for-the-world brand launch, evolve, and grow to scale their impact.
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