Art

The MTV Effect

Bamp-badamp-ba-danna-damp, ba-danna-damp! MTV’s sonic signature by Jonathan Elias To borrow from Longhi on Caravaggio, there was life before MTV and life after and the two were not the same. Indeed, if I simply mention some song titles or lyrics, you will no doubt conjure up the images from the then-new art form: video. Here goes: […]

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The Daily Heller: A Sign That Hand-Painted Signs Are Not Obsolete

Don’t let vinyl, plastic or light-emitting diodes dull your senses. There are hundreds of sign painters around the world who, like their craft-honored cousins in letterpress printing, keep the old arts from becoming olde by offering their talents as viable services. Over the past few years I’ve celebrated the role that sign painter and historian

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The Golden State Valkyries Reveal Their New Mascot with a Campy Stunt that Soars

Last week, a giant purple egg mysteriously appeared outside of the Chase Center in San Francisco, the home of the WNBA’s Golden State Valkyries. With the unmistakable scent of a buzzy brand activation wafting through the air, a wildlife expert was called in to inspect the egg, but they were unable to identify the species

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The Growth of Organic with Matthew Dillon of Organic Trade Association

In this conversation, Matthew Dillon, co-CEO of the Organic Trade Association, discusses the growth and challenges of the organic industry. He highlights the importance of generational shifts in consumer behavior, particularly among Millennials and Gen Z, who are increasingly committed to organic products. Dillon emphasizes the need for investment in infrastructure to support domestic organic

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The Collision of Bold Modernism and Eco Branding: VSA’s Seventh Generation Experiment

Sustainability brands have long been defined by soft color palettes, delicate leaf motifs, and messaging that nudges consumers toward “doing less harm.” It’s a visual and verbal language that feels familiar and comforting — maybe even expected. So when VSA Partners proposed a fresh take in their hypothetical rebranding of Seventh Generation, asking “What if

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Lessons in Immersive Branding from Sci-Fi and Fantasy

This industry perspective is by Talia Patapoutian, research lead at Red Antler. Indulge me for a moment: imagine you’re standing inside the walls of Game of Thrones‘ Winterfell, with centuries of heroes, traitors, myths, and magic swirling around you. Or perhaps you’re strolling through Tolkien’s beloved Shire, wandering idyllic green fields and ducking into hobbit-holes.

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