A Typeface for a Toy Universe: MATTY & BELLE MATTEL® by GERTRUDE
Mattel® has always understood the power of a character—not just Barbie® and Hot Wheels® (Barbie® and Hot Wheels® are registered trademarks of Mattel, Inc.), but literal brand mascots too. Back in the 1950s, Matty and Sister Belle were Mattel’s cheerful spokes-characters, with Matty appearing in the serrated seal logo (often as a little crowned kid […]
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