Art

Design Is for the Birds: A Flight of Fancy on the Hudson River

Design is fundamentally a service business. Architects, graphic designers, illustrators, and the vanguard of digital designers all practice their craft with their clients’ goals top of mind. But what if that client is a truculent sparrow, an iridescent starling, or a flaming red cardinal? Thirty miles north of Midtown Manhattan lies the charming village of

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You Can’t Future-Proof by Playing It Safe: Lessons from the Philadelphia Art Museum Rebrand

As a designer and strategist who thrives on brand reinvention, I have to confess, the latest identity work for the Philadelphia Art Museum (formerly the Philadelphia Museum of Art) is, frankly, one of the more compelling museum rebrands we’ve seen. Yes, it’s bold. Yes, some of the reactions have been outrage. And yes, the fact

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