Beyond the Logo: How LA28 Turns Branding into a Platform for Culture
In the heart of Downtown Los Angeles, inside the City National building, SEGD—a global organization dedicated to advancing experiential and environmental design—hosted a day of speakers exploring the evolving role of branding in the built environment. Closing the program, Ric Edwards, VP of Brand Design (Look of the Games) and Executive Design Director at LA28, […]
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