From transparent packaging to guerrilla marketing on the streets of Manhattan: the Marketing Director of Garofalo USA talks about the Italian brand’s strategies to consolidate its leadership in the U.S. market and challenge nutritional prejudices. Garofalo is a historic Italian pasta brand, known all over the world. What is the main objective of your presence […]
From Campari to Aperol, bergamot to vermouth, Michele Alfonso brings Italian beverage excellence to the international stage. At Fancy Food in New York, the Italian Trade Agency mixologist explains how to educate the American public about Italian flavors and promote more conscious drinking, between the allure of tradition and the new fashions of low ABV.
We met with Matteo Pivato, Chief Strategy and Business Developer Officer of Caffè Borbone, in the Italian Pavilion at Summer Fancy Food 2025, in the central box of ilNewyorkese, and he told us about the brand’s expansion in the United States, including new products, strategic partnerships and a clear mission: to bring the authentic taste
Matteo Pivato: “Our Caffè Borbone has a Neapolitan heart, even in America.” Read More »
We met Francesco Bianco, the founder of MoleCola, in the centrally located box at ilNewyorkese, inside the Italian pavilion at Summer Fancy Food 2025. MoleCola is a project that combines agricultural tradition, short supply chain and national identity, created to propose a credible and authentic alternative to the giants of the global market. Francesco, tell
Francesco Bianco: “MoleCola is the symbol of Italianness in the world.” Read More »
Urbani Tartufi is the number one brand in the United States, a super excellence, which we have the pleasure of talking about, here at our box at Summer Fancy Food, with Vittorio Giordano, the company’s vice president. How did you earn this place in such a competitive market? We have to thank previous generations of
Vittorio Giordano: “This is how we educate the customer’s palate about truffles.” Read More »
From tourism to institutional communication, Marco Buschini now leads the promotion of the Ministry of Agriculture between products, culture, lifestyle and international relations. We met him at Fancy Food in New York to talk about taste diplomacy, territorial storytelling and the value – including political value – of our cuisine in the world. Let us
Here at our interview space at the Summer Fancy Food Show in New York, in the beating heart of the Italy Pavilion, we had the pleasure of meeting one of the key figures behind the organization of one of the world’s most important food industry events. Chris Nemchek is the vice president of trade shows
In our box inside the Italian pavilion at Summer Fancy Food, we met Michael Endico, president of Ace Endico, a historic American company specializing in the import and distribution of food products, based in upstate New York. Of Italian descent and with a genuine passion for quality, Endico told us what it means to work
Michael Endico: “Italian products are the heart of our business.” Read More »
From the heart of Naples to the international stage of the Fancy Food Show in New York, Pasquale Riccio, national president of Campus Salute – Progetto Alfa, brings his message of prevention, health and sustainable lifestyles. In this interview he talks about the commitment of a network made up of volunteers, the project’s international outlook
“Prevention is a cultural revolution”: Pasquale Riccio tells Campus Health from New York Read More »
We were visited at our box at the Italian Pavilion at Summer Fancy Food 2025, Maddalena Pistillo, founder of Authentica to tell us about her experience here, not as an exhibitor but present to meet companies and partners. How important is it for Authentica to take advantage of such important occasions for made in Italy
