Rivian Just Launched Its Own Version of BMW M, and It’s Called RAD (Rivian Adventure Department)
Meet RAD, short for Rivian Adventure Department, which is either a very clever name or a very brave one. In practical terms, it is Rivian’s newly formalized performance and development group. The team takes its trucks and SUVs into demanding events, learns what breaks, what grips, what flies, and channels those lessons into future products […]










