In this conversation, Dan Frommer, founder and editor-in-chief of The New Consumer, discusses the complexities of consumer behavior, particularly in relation to food choices. He explores the gap between what consumers say they want and what they actually purchase, emphasizing the influence of technology, marketing, and generational differences. The discussion also touches on the challenges posed by ultra-processed foods and the importance of real food in promoting health and well-being. Throughout the conversation, Frommer shares insights from his research, highlighting the need for education and understanding in navigating consumer trends.
Chocolate makes Gen Xers happier than any other product makes any other generation in all our research.
Dan Frommer
Read the transcript and find links from the episode at Brands for a Better World.
The Brands for a Better World podcast (formerly Evolve CPG) is hosted by Gage Mitchell, founder (CEO) and Creative Director at Modern Species, a sustainable brand design agency helping better-for-the-world brands launch, evolve, and grow to scale their impact.
The post Consumer Food Feelings With Dan Frommer of The New Consumer appeared first on PRINT Magazine.