A building-wide takeover during Milan Design Week 2026
During Milan Design Week 2026, Convey, framed as a leading event for the new wave of design companies, scales up into a full spatial takeover with Convey Building. In its fourth edition, the project occupies an entire building, built in 1958, at Via San Senatore 10, near Torre Velasca. For one week, the structure is reconfigured as a vertical exhibition across four floors and a rooftop terrace, where circulation becomes part of the experience.
Instead of a single curatorial narrative, the project unfolds room by room. Each brand takes over a defined space, producing a sequence of distinct environments rather than standard booths. Furniture, textiles, lighting, and material research sit side by side, with participants including Patricia Urquiola, Stefan Diez, BIG-GAME, Panter & Tourron, and Zaven, alongside emerging studios and independent designers.
all images courtesy of Convey
Convey shapes a sequence from room to rooftop
Movement through the building defines the visit. Corridors compress and release into different atmospheres, shifting from dense installations to more domestic setups. The absence of a fixed route allows visitors to build their own path, closer to a series of studio visits than a conventional fair layout.
The experience culminates at the panoramic rooftop terrace overlooking the city. Acting as the social core of Convey, it hosts informal gatherings and activations, extending the exhibition into a shared, open-ended setting. Conceived by the international creative firm Simple Flair, Convey continues to evolve its format within design week. The transition to a single-building setup offers a more immersive alternative to the dispersed Fuorisalone model, concentrating brands, audiences, and events into a compact vertical destination.
the project occupies an entire building
the structure is reconfigured as a vertical exhibition | image ©designboom
Patricia Urquiola x Cimento
hung out to dry by under
Untitled Transformation by Rooms studio
Woak’s Nomadic Woak
CASA SMALL by Small Small Space
Œuvres sensibles, Sarah Espeute | image ©designboom
Liquid Parlour by Sudden Object | image ©designboom
Something Blue by Completedworks
project info:
name: Convey Building | @c_o_n_v_e_y
location: Via San Senatore 10, Milan
event: Milan Design Week 2026
dates: April 20th – 26th, 2026
conceived and promoted by: Simple Flair | @simple_flair
visual identity: Giga Design Studio | @gigadesignstudio
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