The 3rd and final season of the hit Korean Netflix show Squid Game came out the last week of June, so we’re still in the midst of a lot of promo content. Of course there will be a lot of brand tie-ups and official merch to choose from if you’re that invested in this action thriller that has captivated the world. Now if you’re planning to join the recently announced (and non-lethal) third season of their Squid Game: The Challenge reality series, you probably need some kick-ass sneakers to start exercising and practicing with.
PUMA has just released their latest collaboration with the Netflix hit, the PUMA x SQUID Game Palermo sneakers. The footwear is inspired by “what happens when the lights go out” in the games, but with less blood, gore, and betrayal. What you get are moody but dynamic prints partnered with some glow-in-the-dark touches. There are of course hidden details in the prints which you’ll recognize if you’re familiar with the children’s games incorporated in the series.
Designer: PUMA
The sneakers showcase a sturdy leather upper with suede Formstrip detailing, creating a premium feel that elevates the classic Palermo silhouette. In keeping with the show’s color palette, the sneakers have pink and green accents plus warped paneling and some asymmetrical embroidery that seems on brand. You’ll see details from games like Jump Rope, Hide and Seek, and the final Squid Game. There may even be some spoilers (if you haven’t watched the series yet) as the translucent heel bubble has some floating beads underneath the PUMA logo, a reference to one of the most brutal episodes. There’s also a pink and green charm attached to the sneakers as well as coded circle-square-triangle branding.
One of the most striking features is the bright pink zipper pull and decorative elements that dangle from the lateral side, adding an unexpected pop of color that directly references the iconic pink jumpsuits from the series. The outsole maintains PUMA’s signature circular tread pattern in all-black, providing both durability and the flexible traction the Palermo is known for. The cushioned footbed features Squid Game participant graphics while graphic details appear on the sockline. Most notably, the sneakers come with 5 sets of tongue overlays that can be clipped to the tongue for customization, allowing wearers to personalize their look with different show-inspired patches.
The overall construction features T-toe construction, staying true to the classic tennis-inspired design language while incorporating the dark, game-ready aesthetic that makes these sneakers a must-have for both sneaker collectors and Squid Game enthusiasts. There are also some co-branded bucket hats, bags, and jerseys in case you want to wear the whole outfit. No jumpsuits this time around though, but you wouldn’t want to wear that on an ordinary day anyway. Whether you’re actually going to try out for the Squid Game reality series or you just want to relive some memories from the series, these are pretty stylish sneakers to have.
The post Enter the Squid Game universe with new Puma sneakers collab first appeared on Yanko Design.