Eva Cremers might be a new name for the DesignThinkers audience! She’s a 3-D artist and animation director from the Netherlands. Cremers blends her playful, graphic CGI style with her own graphic design sensibility to create charming, joyful worlds for a growing list of global clients, including H&M, Meta, Amazon Music, Apple and Samsung. In this episode, Cremers tells host Nicola Hamilton how she sort of fell into 3-D animation as she familiarized herself with Cinema 4D in preparation for her first internship. She shares the ways her developing skill set actually gave her constraints for developing her signature style and how she still feels a sense of overwhelming joy when a cool, new project request lands in her inbox. They spend some time talking about Generative AI, too. As an experiment, Cremers trained a model on her own work. The results were hilariously mixed.
Welcome to season two of the DesignThinkers Podcast! Join host and RGD President Nicola Hamilton as she digs into the archives of the DesignThinkers conference, reconnecting with past speakers about their talks and ideas that have shaped Canada’s largest graphic design conference. Follow the RGD on Instagram @rgdcanada or visit them at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.
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