HASHT Architects creates pavilion-like retail passage within mall
Magnetic Field (KALU 2) is conceived by HASHT Architects as an abstract spatial experiment that communicates the identity and ambitions of the brand through form and atmosphere. Defined as a continuous, pavilion-like environment in Tehran without fixed boundaries, the project introduces a spatial field that draws visitors into its interior much like a magnetic pull.
The project began with the client’s acquisition of two adjacent commercial units, each connected to different mall corridors. The initial design move was the removal of the dividing wall, merging the units into a single, larger space. Referencing the fluid geometries and circulation patterns of traditional bazaars, the design introduces a new internal passage that links the two main corridors of the mall. This creates an additional pedestrian route and positions the project as an intermediary element within the commercial layout.
all images by Mohammad Hassan Ettefagh
Curved Prefabricated Forms Shape the New Internal Mall Route
Rather than functioning as a conventional enclosed store, the space is designed by architectural studio HASHT as a permeable, pavilion-like connector integrated into the mall’s circulation flow. Magnetic Field (KALU 2) project engages directly with pedestrian movement, using variations in openness, height, light, and sectional shifts to generate spatial polarity and visual orientation. These transitions establish a dynamic sequence along the new internal passage, supporting moments of movement, hesitation, and product engagement.
The existing high ceiling and adaptable interior volume allowed for a two-level configuration: the ground floor accommodates retail and display functions, while a mezzanine level provides storage and support areas. Digital fabrication techniques were employed for construction, using prefabricated GFRP (Glass Fiber Reinforced Polymer) components. This approach ensured accuracy in the curved forms and detailing, while also reducing on-site construction time and minimizing disturbance to neighboring units. The spatial system was developed as a three-dimensional assembly, produced off-site and installed as a coordinated structure within the existing shell.
a pavilion-like interior forms a continuous spatial field without fixed boundaries.
the design draws visitors inward through a magnetic, fluid spatial flow
two separate commercial units are merged into one unified retail space.
the layout references the fluid circulation patterns of traditional bazaars
the project acts as an intermediary link within the mall’s urban-commercial fabric
a new internal passage connects the mall’s main corridors
light and sectional transitions create a dynamic sense of spatial polarity
shifts in openness and height guide pedestrian movement through the interior
the project reinterprets the retail store as a connective architectural passage
project info:
name: Magnetic Field
architects: HASHT Architects | @hashtco
location: Tehran, Iran
lead architects: Shahab Ahmadi, Iman Hedayati
manager: Shahab Ahmadi
design team: Shahab Ahmadi, Iman Hedayati, Ali Ahmadi, Ali Bazzazan, Niloofar Mohammadzadeh, Maedeh Massah, Mahsa Dorchei, Farnaz Agahi, Mona Assadi
detail design & construction detailing: Ali Ahmadi
structural design: Alireza Miri
technical & construction management: Shahab Ahmadi, Iman Hedayati
workshop supervisors: Ali Sharifian, Heydar Reza Mirzaei
production supervisor: Mohsen Torabi
fabrication & production team: Meysam Kiani, Mohammad Mirzapour, Rahim Faali, Hadi Goodarzi
lighting & equipment consultants: Modular Pro Lighting, Megaplus Lighting
audio equipment: Rasam System
electrical installations: Mohammad Hassan Mirzaee
mechanical installations: Morteza Heidari
graphics & presentation: Ali Ahmadi, Mahsa Dorchei, Farnaz Agahi, Niloofar Mohammadzadeh, Mohammad Masoumi
photographer: Mohammad Hassan Ettefagh
videographer: Mojtaba Yazdizadeh (Dayereh Studio)
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edited by: christina vergopoulou | designboom
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