Spark 2026 at Integrated Systems Europe (ISE)
Spark 2026 arrives as Integrated Systems Europe’s newest platform dedicated to the creative industries, taking place from 3–6 February 2026 at Fira de Barcelona Gran Via. Launched by Integrated Systems Events, Spark is conceived as a focused showcase where technology, creativity, and content production intersect, bringing together sectors such as gaming, broadcast, design, live events, and media. Powered by Samsung, the showcase leads a strong roster including Mo-Sys, 3Cat, and Lab of Tomorrow, while a high-profile speaker programme featuring figures from Netflix, music, and creator-led businesses positions Spark as a forward-looking hub for the next generation of storytellers and technologists.
Integrated Systems Events has unveiled the partners and curated content programme for Spark | all images courtesy of ISE
how spark 2026 responds to creative production
Integrated Systems Europe, widely known as ISE, is the world’s leading annual exhibition for the audiovisual and systems integration industries. Founded as a joint venture by AVIXA and CEDIA, two global trade associations with deep roots in professional AV and integrated technologies, ISE was established to create a central meeting point for innovation, education, and industry exchange. Since its beginnings, the show has grown into a global benchmark, reflecting the rapid evolution of how technology shapes communication, spaces, and experiences.
Held in Barcelona at the Fira de Barcelona Gran Via, ISE has found a home that mirrors its international outlook and cultural breadth. The event now spans four days each February, combining a vast exhibition floor with conferences, summits, and keynotes. This setting provides the backdrop for Spark 2026, which emerges not as a standalone event but as an embedded experience within ISE, designed to respond to the increasing overlap between audiovisual systems and creative production.
ISE 2026 is taking place 3–6 February at Fira de Barcelona Gran Via
from samsung to the lab of tomorrow
Spark 2026 is positioned as a response to a clear industry shift: creative disciplines are no longer siloed. By uniting gaming, broadcast, immersive media, design, and live experiences under one umbrella, Spark aims to reflect how content is now conceived and delivered. Rather than focusing solely on tools, it emphasises collaboration, workflows, and real-time demonstrations, offering visitors an environment where creative intent and technical execution meet on equal terms.
At the core of Spark’s identity is its partner-driven approach. Samsung leads as headline sponsor, showcasing its IVC Series Virtual Production Indoor LED technology, while strategic partners Mo-Sys, 3Cat, and Lab of Tomorrow contribute installations and live experiences. Together with supporting partners from events, music, and esports, these collaborations illustrate how global brands, broadcasters, and creative studios are actively shaping the future of digital storytelling through shared platforms and technologies.
Spark addresses the industry’s need for an event that unites the creative sectors bringing together gaming, broadcast, design, live events, and media inside one immersive experience
The Spark show floor is defined by immersive installations rather than static displays. From virtual production stages that simplify broadcast-quality workflows to interactive storytelling environments rooted in regional culture, the emphasis is on experiencing technology in action. Projects such as 3Cat’s gesture-controlled audiovisual cube and Lab of Tomorrow’s Floating Sky demonstrate how sound, image, light, and spatial design converge to create emotionally engaging, scalable experiences for audiences.
A central pillar of Spark 2026 is its content programme, featuring daily keynotes and sessions led by internationally recognised voices. Speakers from Netflix, the music industry, creative studios, and innovation labs address themes ranging from global storytelling and creator-led enterprises to virtual production and media ecosystems. This programme reinforces Spark’s role not only as a showcase, but also as a forum for critical reflection on where creative technology is heading next. Beyond individual technologies or brands, Spark highlights the importance of creative ecosystems. Contributions from organisations such as the Catalonia AV Cluster underline how regional networks, policy, talent, and infrastructure combine to support sustainable innovation. In this context, Spark functions as a connector, linking local initiatives with global audiences and positioning ISE as a catalyst for long-term industry development.
at the heart of Spark’s programme is a series of immersive installations and live experiences
Spark’s content programme will offer a daily lineup of unmissable keynotes, sessions, and deep dives
Spark is more than an exhibition; it’s a hub where creativity and technology converge
project info:
name: Integrated Systems Europe – ISE 2026 | @ise_show
showcase: Spark 2026
location: Fira Barcelona Gran Via, Barcelona
dates: February 3–6, 2026
registration: https://www.iseurope.org/welcome/registration
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