In this conversation, David Istier, founder and CEO of gutzy Organic, shares his journey from personal health struggles to creating a successful line of gut health snacks. He discusses his early stumbles with the brand, which led him to reformulate the products to dial in taste and texture, the importance of organic ingredients, and the challenges he’s faced trying to grow a brand in the CPG industry. Istier talks about consumers’ growing concern for gut health and the difference it makes when you use quality ingredients, even if they’re more expensive. He then shares his vision for the future of gutzy Organic, and his commitment to inspiring healthier lifestyles.
It actually started with a business struggle that turned into a health challenge
David Istier
Read the transcript and find links from the episode at Brands for a Better World.
The Brands for a Better World podcast (formerly Evolve CPG) is hosted by Gage Mitchell, founder (CEO) and Creative Director at Modern Species, a sustainable brand design agency helping better-for-the-world brands launch, evolve, and grow to scale their impact.
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