Do you sell products online or offline? Getting the catalog design right is key to succeeding in the market niche. The catalog design services create visually stunning and carefully organized catalogs that people use to scan your products along with prices and other details.
There are both printed and digital catalogs. You can have just one or both of them of them considering the mode of your business. This blog highlights some essential tips to choose the right catalog design services. Let’s check out.
How to a credible catalog design service
Here are some tried and tested tips to choose catalogue design services for your business.
Look into expertise and experience
The market is full of catalog design service providers. They all are looking for clients like you. However, not all of them have the right experience in catalog design. Many of them might be experts in other design fields. So, first, find out which agencies boast a rich experience in catalog design.
Note that most digital marketing companies do not have print management experience. That is why they do not offer catalog design services. So, look into their portfolio, customer list, and other details that help you determine their experience.
Once it’s done, compare their catalog sample works. Find out if those catalog designs match your requirements. Look for creative catalog design ideas and then move ahead for a final deal. Don’t fall for a company just because it follows the trends. Instead, evaluate their creative idea to judge their services.
Find out if the design agency understands your requirements
When hiring a catalog design service, send them your project goals. Then, let them respond to those goals with their understanding. Find out if the agency has understood the goals perfectly. Note that the design quality will depend on how much it reflects those objectives.
The agency should be able to understand your project goals along with the target market and audience. Know that your sales representatives, distributors, and managers will use your catalog to promote your products or services. So, choosing a company that understands those goals and incorporate into the design is crucial.
Enquire about the design process
When comparing different catalog design services, enquire about their specific design process. It helps you understand their process cycle and consider how much time it will actually take.
Choose a service that follows these steps:
Briefing session
A professional catalog design service will first brief its design team about your catalog design requirements. The team members will discuss your business, products, or services and its objectives altogether.
Concept development
After gathering the necessary information about your business, the service will develop preliminary concepts for your catalog. It will create mockups to see how some suggested designs will look in reality.
Client collaboration
Find out if the design service collaborates actively with its clients. It is important to create customized and unique catalogs with input from business owners. So, your participation all through the design process is required.
Quality assurance
Hire a catalog design service willing to give you quality assurance with regular quality checks. Content in the catalog must be good enough to describe products or services for the users. It should also be error-free and in a proper format and style for legibility.
Go for a service that uses innovation and is creative
Make sure that your catalog design stands out from your competitors’. Designing a unique catalog is a way to give the impression that yours is a distinctive business. Keeping that in mind, find an agency that believes in innovative designs, not just trendy ones.
Do not fall for a trendy design since a particular trend may not last long. You will then redesign your catalog, adding to overall cost. Go for corporate catalog design services that use innovative design tools. You can get an online catalog created with innovative features to lead the users toward the dedicated product.
An innovative design service will create catalogs with vibrant, unique images and help cross-sell products. Such a design also accommodates product reviews, awards, and testimonials.
Consider the costs
When you are running a small business, cost-cutting is the priority. Choose a service that fits your budget. For affordable catalog design, go for a digital catalog. However, printing catalogs can also be inexpensive if you choose a service that offers designing and printing both.
Consider the delivery time
Another factor to consider is the delivery time. Find out how soon the catalog design company can deliver. Always inform them about your urgency or pick a timeline for delivery to keep away from future unwanted hassles. Hire a catalog designer, and agency, or simply use a catalog design maker to quicken things.
Post design support
Find out if the catalog design service supports resolving any design-related issues later. That is important since the design may require some changes based on feedback. So, the service should agree to make such changes and revisions if required.
Benefits of digital catalogs over print
Print catalogs are gradually fading from the marketing scene, with businesses shifting online. Still, many businesses distribute printed catalogs to showcase their products. Most restaurants and other companies rely on printed catalogs till date.
In today’s world, digital catalogs hold extra advantages over their printed counterparts. Here are the major benefits of digital catalogues over print catalogs:
Real-time updates
You can instantly add several new products or services to a digital catalog. The real-time update feature helps add or remove information easily. However, printed catalogs need to be reprinted entirely to include new information.
Wider reach
The reach of digital catalogs is much higher due to online access. The global audience can quickly access these catalogs from anywhere. Print catalogs, on the other hand, have geographical limitations.
Multimedia capabilities
Another advantage of digital catalogs is that you can incorporate multimedia features to promote your business. You can add promotional and informative videos along with interactive elements for the users.
Interactivity
Digital catalogs have interactive elements such as product demos, feedback forms, and clickable links. Users can leverage these features to explore more about the business.
Cost-effectiveness
When it comes to costs, digital catalogs score easily over printing catalogs. There are no additional costs involved digitally. So you can access an affordable catalog design for your small business. You incur additional expenses when printing and reprinting hundreds of catalogs again and again.
So, these are the main points to remember when picking the right catalog design service for your business. The more such design services you compare, the better it is for your small business to find an affordable and trustworthy service provider.
Platforms like Designhill help you start a catalog design contest per your budget and requirements. You can choose a winning design or collaborate with the designer for further changes.
Wrapping Up
When choosing the right catalog design service, consider its work experience and go through its previously created design samples. Pick the service whose design style best suits to your business personality. Compare the portfolios, delivery time, and other factors to end up with the right catalog design service provider.