Hyundai’s latest vision for electric mobility, the Concept Three, debuted at IAA Mobility 2025, marking a significant step toward the brand’s electrified future. The Concept Three stands out with a sleek design that blends futuristic elements with practicality, hinting strongly at the production model expected to launch under the Ioniq sub-brand. It reflects the South Korean manufacturer’s commitment to advancing electric vehicle technology while offering a compelling alternative to traditional car designs.
Concept Three is a fully electric compact hatchback designed to offer versatility and performance suitable for urban and suburban driving. Its exterior design embraces clean lines, a minimalist front with slim, horizontal lighting, and a distinctive silhouette that emphasizes aerodynamics. Hyundai calls its exterior design the “Art of Steel,” referring to the material’s strength and flexibility, which allows for bold yet precise bodywork. The design also nods to the cultural impact of science fiction, with some observers comparing its aesthetic to the ships seen in the Star Wars universe, reinforcing its futuristic appeal.
Designer: Hyundai
Measuring 168.8 inches long, 76.4 inches wide, 56.2 inches tall, and featuring a 107.2-inch wheelbase, the Concept Three sits between Hyundai’s smaller Inster model and the larger Ioniq 5. This positioning emphasizes its role as a versatile option in Hyundai’s expanding electric lineup, offering enough space for passengers and cargo without the bulk of larger SUVs, while remaining more substantial than micro EVs. Under the skin, the Concept Three features a dual-motor all-wheel-drive system delivering robust power and agility. Although precise performance figures for the production model are pending, the concept hints at strong acceleration and a driving experience tuned for both efficiency and responsiveness. The all-electric platform promises a substantial driving range, aligning with Hyundai’s broader strategy to expand its electric lineup and reduce carbon emissions.
Inside, the EV offers a spacious and tech-forward cabin, combining digital interfaces with sustainable materials. The dashboard design prioritizes simplicity and functionality, featuring a large, horizontal digital display that integrates driving information, navigation, and infotainment. Touch-sensitive controls replace traditional buttons, contributing to the clean and modern cabin atmosphere. Sustainable materials are used extensively, reflecting Hyundai’s commitment to environmentally friendly practices. This approach caters to consumers who value both technology and sustainability.
Hyundai positions the Concept Three as a bridge between concept design and production reality. The company plans to transition this concept into a commercially available model, likely named the Ioniq 3, which will serve as a direct competitor to other compact electric vehicles in the market. The production version is expected to retain much of the concept’s distinctive design while incorporating practical adjustments to meet safety standards and consumer expectations. The Ioniq 3 is scheduled to enter production in the first half of 2026 at Hyundai’s manufacturing plant in Turkey, supporting the company’s effort to strengthen its presence in the European market.
This concept launch underscores Hyundai’s strategic focus on expanding its Ioniq brand, which represents the company’s all-electric lineup. With the Ioniq 3, Hyundai aims to offer an accessible electric vehicle that balances design, technology, and performance. It aligns with industry trends where automakers are increasingly prioritizing electric models in response to regulatory pressures and growing consumer interest in sustainable transportation options.
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