ECOLOGICAL TRANSITION with WATER-BASED PRINTING TECHNOLOGY
At Cersaie 2025, Iris Ceramica Group introduced a revolutionary water-based printing technology applied to its high-end ceramic surfaces. This technological advancement, utilizing water-based inks and materials for both creating and decorating the ceramic surface structures, achieves superior aesthetic and structural performance. Not only is the development an industry novelty, but it also marks a significant step in the Group’s ecological transition while exalting textures, colors, and depth to create ceramic surfaces with extraordinary visual intensity. It is already applied to two product lines of the brands Ariostea, Fiandre, FMG, and Sapienstone in thicknesses of 6, 12, and 20 mm.
Iris Ceramica Group at Cersaie 2025 | all images courtesy of Iris Ceramica Group
BLENDING SUSTAINABLE CERAMIC SURFACES WITH TECHNOLOGY
Driven by a strong pioneering spirit and constant attention to environmental sustainability, Iris Ceramica Group acts as a trailblazer in the ceramic world. Sustainable innovation is one of the pillars of their applied technological research, applying to both the re-engineering of the production process and the materials used to manufacture ceramic surfaces. Further expanding this material-meets-technology approach is the integration of Alchimia.
Through an exclusive collaboration with VBH, this cutting-edge technology is flawlessly integrated with the Group’s ceramic surfaces. Alchimia conceals screens and audio-video systems beneath a continuous ceramic surface, allowing them to appear and disappear on command. The metamorphosis transforms surfaces into invisible displays and speakers, transmitting visuals and sound while preserving the elegance and continuous aesthetic of the ceramics, bridging the worlds of high-end technology and timeless design.
Alchimia conceals screens and audio-video systems beneath a continuous ceramic surface
IRIS CERAMICA GROUP’S IMMERSIVE JOURNEY AT CERSAIE 2025
The powerful synthesis of technical innovation and environmental commitment forms the material core of Iris Ceramica Group’s immersive exhibition space at Cersaie 2025. Titled ‘The Magical Journey,’ the exhibition guided visitors through various stages that interpret the transformation of ceramics as an alchemical process. The work of visual artist Lorenza Liguori, specialized in 3D graphics, demonstrated how the ceramic surfaces become an active, dynamic part of the architectural display, using light, texture, and indefinite forms to fully immerse the spectator.
The transformative journey was conceptualized through the exhibition space — a step-by-step exploration divided into three stages. The first stage, Breaking, represents the moment that triggers growth and transformation. The second stage, Glowing, marks a shift in perspective — a process of renewal that distances itself from conventional concepts. The journey culminates in Revealing: the moment of awareness, when we recognize the transformation we have undergone and discover a new way of perceiving and interpreting matter — and, more broadly, reality itself. This evolution was brought to life through the digital morphing of visual artist Lorenza Liguori, who interpreted the first two stages — Breaking and Glowing. The final stage, Revealing, took shape through the ‘ceramic skin’ (classical architectural elements turned upside down), the installations, and the applied technologies such as Alchimia, which together created the unexpected space of revelation.
Iris Ceramica Group’s immersive exhibition, titled ‘The Magical Journey’
advanced technology is used to elevate the aesthetic and functional value of the ceramic surfaces
the work of visual artist Lorenza Liguori demonstrated how the ceramic surfaces become alive
the immersive journey revealed a powerful synthesis of technical innovation and environmental commitment
the exhibition space was designed to interpret ceramics as an alchemical process
project info:
name: The Magical Journey
company: Iris Ceramica Group | @irisceramicagroup
event: Cersaie 2025
location: Bologna, Italy
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