Reykjavík Brewing Company rebranding by karlssonwilker
The renowned Icelandic brewery, Reykjavík Brewing Company (RVK), has been given a bold, contemporary visual identity courtesy of karlssonwilker. The rebranding – from logo to packaging and merchandise – captures the raw, unique spirit of Iceland’s capital, Reykjavík, marrying the brewery’s tradition with a fresh, forward-thinking image. karlssonwilker’s approach emphasized simplicity and modernity, ensuring that RVK stands out on the shelves while remaining deeply connected to its local heritage.
all images courtesy of karlssonwilker
RVK logo, packaging and merchandise
Reykjavík Brewing Company’s redesign by karlssonwilker blends the brewery’s urban roots with the raw beauty of the Icelandic landscape. The new visual identity features striking patterns of RVK, and metallic colors that reflect this duality. By crafting an aesthetic that is both strong and simple, the design studio has created an identity that appeals seamlessly to both local beer enthusiasts and the international audiences drawn to Iceland’s distinct culture. The result is a brand that honors tradition while projecting an unmistakable, contemporary confidence.
Reykjavík Brewing Company has been given a bold, contemporary visual identity courtesy of karlssonwilker
the rebranding includes everything from logo design to packaging and merchandise
it captures the raw spirit of Iceland as well as the brewery’s tradition with a fresh, forward-thinking image
the design ensures that RVK stands out on the shelves while remaining deeply connected to its local heritage
karlssonwilker’s approach emphasized simplicity and modernity
the new visual identity features striking patterns of RVK, and metallic colors that reflect this duality
its metallic colors reflect the duality of the iceland brewery
the identity appeals to both local beer enthusiasts and the international audiences drawn to Iceland’s culture
karlssonwilker crafts an aesthetic that is both strong and simple
the rebrand honors tradition while projecting an unmistakable, contemporary confidence
project info:
name: Reykjavík Brewing Company
designer: karlssonwilker
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