LEGO Ideas has grown into one of the company’s most exciting platforms, giving fans around the world the chance to see their own creations transformed into official sets. What began as a community-driven initiative has resulted in some of LEGO’s most beloved releases, from pop culture tributes to detailed builds inspired by movies, famous architecture, and real-world landmarks. The 21359 Italian Riviera, London in the early 20th century, Botanical Garden LEGO Ideas set, or the Seven Dwarf’s Cottage from the iconic Disney animation are the ones that shine in the creative architecture world.
Each set is chosen through fan voting and further refined by LEGO designers, striking a balance between creativity, playability, and display appeal. Now, the highly anticipated LEGO Ideas 21360 Willy Wonka & the Chocolate Factory set brings the whimsy and nostalgia of the original 1971 film to brick-built life. Comprising 2,025 pieces and debuting as one of two winners from the LEGO Ideas Third 2023 Review Stage, this set is a testament to dedicated fan design by Roberto Ceruti and Jody Padulano (2PPL).
Designer: LEGO
Available first to LEGO Insiders on September 15, 2025, with general release on September 18, the set is priced at US $219.99, £199.99, and €219.99 depending on the region. The official LEGO store and LEGO.com will be the primary outlets for the purchase of this intricate 2,025-piece build. This set brings cinema to brick form in vivid detail. A dial-activated moving chocolate waterfall and a Wonkatania boat, sure to accommodate multiple minifigures bring dynamic, playful elements. These are complemented by candy-themed flora, such as teacup plants and candy-cane trees, and a hidden door leading to Willy Wonka’s office. It spans 20.5 inches in width and stands 7.5 inches tall, offering both display presence and interactive fun.
The set includes nine minifigures: Willy Wonka, Charlie Bucket, Grandpa Joe, Augustus Gloop, Violet Beauregarde, Veruca Salt, Mike Teavee, and two Oompa Loompa. Notably, Willy Wonka sports a brand-new hair-and-hat combination, using LEGO’s newly introduced ochre-colored hair. This creation aligns closely with the original fan submission, yet features notable changes in layout and aesthetic refinement. The collection of iconic scenes, from the chocolate river cruise to secret passages, reflects thoughtful design and storytelling, suited equally for display and imaginative play.
For fans and collectors alike, this is more than a set—it’s a curated experience rich in detail and care. As a LEGO Ideas set, it highlights the collaborative spirit between community creators and the LEGO Group, offering both creative inspiration and a high-quality build. In balance, the Willy Wonka & the Chocolate Factory set honors its film legacy with both design excellence and interactive innovation. Whether displayed on a shelf or brought to life through its moving elements and minifigures, it promises to engage both longtime fans of the classic film and LEGO enthusiasts new to the tale.
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