Spotify is undoubtedly one of the most used streaming audio services worldwide, with a library of over 100 million tracks, 7 million podcasts, and 500,000 audiobooks. Their upgrade to lossless audio will only edge the 751 million-user base further, as the battle with Apple Music, YouTube Music, and Tidal heats up.
Their estimated market share of 31 percent is not eroding anytime soon, so why not experiment with out-of-the-box product designs that attract more users? The Scandinavian music giant has collaborated with beverage company Liquid Death to create one of the most unique products you’ll see all year long. This is the Eternal Playlist Urn, a Bluetooth speaker shaped like an urn (no prizes for guessing). According to Spotify, this is the world’s first music streaming ceremonial jar that makes death “a lot less boring” and keeps hauntings at a minimum, as music tends to calm down the deceased, presumably!
Designer: Spotify and Liquid Death
The idea here is to create music vibes somewhere that has never been done before. A belief that the dearly departed souls should have the freedom to jive to their favorite tunes down 6 feet under. That too for eternity, as Spotify jokingly exclaimed. As most of us would believe, the keepsake pot houses the wireless speaker unit. That’s not the case, as the big urn doesn’t conceal the big speaker; it is a small driver unit in the lid of the urn. When you get this speaker urn, the first thing you do is create the Eternal Playlist on Spotify. There are a few questions that you need to answer, like “What’s your eternal vibe?” or “What’s your go-to ghost noise?”, and then the custom playlist is generated considering these replies and the listening history.
The playlist generating tool Spotify calls the Eternal Playlist is synced to the urn right away, and you can share the last rights with your friends and family. Of course, you can then play the music directly on your newly purchased urn speaker on the living room shelf. The urn, measuring 7 x 7 x 11 inches and weighing 2.4 pounds, is intended to be minimal in white color and respectful of other décor elements it sits beside. It has the Spotify and Liquid Death logos engraved upfront, which keeps the musical vibe apparent, if you don’t fancy urns in your peripheral vision.
While this speaker urn will not be the best thing to hold the ashes of your dear dead, the thing is definitely going to be a collector’s item. Only 150 will be available for purchase in the United States for a fat $495, so you’d better be on your toes to grab this one. For those who still prefer contemporary audio accessories, that amount of money can buy you a decent speaker system. I just hope this isn’t an early April Fool’s joke.
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