The three teaser videos shared on Lucid’s social media channels provide fascinating glimpses into the concept’s design philosophy. The first video shows coordinates for Pebble Beach, California etched into what appears to be brushed metal surfaces, creating an immediate connection between the vehicle and its debut location. This isn’t marketing theater; it’s a design element that suggests geographic awareness and location-based personalization might be part of the concept’s digital experience.
Designer: Lucid
The second teaser reveals the most striking design element: a futuristic-looking roof rack system with integrated LED lighting. Unlike traditional bolt-on accessories, this appears to be a fully integrated design that maintains the Gravity’s aerodynamic profile while adding genuine utility. The lighting integration suggests this isn’t about carrying gear, but about extending the vehicle’s presence and functionality into outdoor environments.
Perhaps most intriguing is the wheel design showcased in the third teaser. The concept features unique six-spoke wheels with distinctive red accents and a blocky, geometric design language that departs significantly from the production Gravity’s more refined aesthetic. These aren’t design exercises; they signal a fundamental shift toward capability-focused engineering.
The Pebble Beach coordinates detail is particularly clever, suggesting the concept might incorporate location-aware features or personalization elements that connect the vehicle to specific places or experiences. This kind of contextual design thinking aligns with modern luxury consumers’ desire for products that adapt to their lifestyle and environment.
Performance Foundation and Mechanical Expectations
The concept is built on the Gravity Grand Touring platform, which delivers 828 horsepower from dual electric motors and achieves 0-60 mph in just 3.4 seconds. This foundation provides serious performance credentials that could translate beautifully to off-road applications. Electric motors deliver instant torque, which is ideal for crawling over obstacles or navigating challenging terrain.
The production Gravity already offers impressive capability with up to 450 miles of EPA-estimated range and a 6,000-pound towing capacity. For an off-road concept, these numbers become even more compelling. Extended range means fewer charging stops during remote adventures, while substantial towing capacity opens possibilities for hauling equipment, trailers, or recreational vehicles.
What’s particularly interesting is how Lucid might adapt their air suspension system for off-road use. The production Gravity features adaptive air suspension that can adjust ride height and damping characteristics. An off-road concept could extend this capability with increased ground clearance, specialized damping maps for different terrain types, and perhaps even individual wheel articulation for maximum traction.
The electric drivetrain also opens unique possibilities for off-road capability. Features like precise torque vectoring between wheels, regenerative braking that could provide engine braking-like control on descents, and silent operation that doesn’t disturb wildlife or camping companions all become natural advantages.
Battery placement in the floor pan creates a low center of gravity that should improve stability on uneven terrain. However, Lucid will need to address ground clearance and underbody protection to prevent damage to the battery pack during serious off-road use.
The 123-kWh battery pack from the Grand Touring could potentially power auxiliary systems like camping equipment, work tools, or emergency devices, turning the vehicle into a mobile power station for extended outdoor adventures.
Design Language and Aesthetic Direction
The teaser imagery suggests Lucid is exploring a more rugged design vocabulary while maintaining their signature sophistication. The roof rack integration appears seamless, suggesting it was designed as part of the vehicle’s overall form rather than an afterthought. This approach aligns with Lucid’s commitment to holistic design thinking.
The wheel design represents the most dramatic departure from production aesthetics. The geometric, blocky spokes with red accents suggest a more aggressive, capability-focused design language. This could indicate the concept features wider wheel arches to accommodate larger tires, enhanced suspension travel, or other modifications that require visual differentiation from the standard model.
Lucid’s existing design language emphasizes flowing, organic forms inspired by nature. An off-road concept provides an opportunity to explore how these principles translate to more functional, utilitarian applications. The challenge will be maintaining Lucid’s sophisticated aesthetic while incorporating the visual cues that communicate serious capability.
The integrated lighting in the roof rack system suggests Lucid is thinking about how electric vehicles can enhance outdoor experiences through technology integration. This could extend to features like exterior work lighting, campsite illumination, or even emergency signaling capabilities.
Color and finish choices will be crucial for establishing the concept’s character. The teaser images show muted, earth-tone environments that suggest the concept might feature more subdued color options or perhaps specialized finishes that can withstand outdoor use.
The coordinate etching detail hints at personalization possibilities that could allow owners to commemorate specific locations or adventures. This kind of bespoke customization aligns with luxury consumer expectations while adding meaningful personal connection to the vehicle.
Market Context and Production Potential
Lucid’s timing with this concept is strategically sound, as the luxury electric SUV market increasingly demands versatility beyond city driving. Competitors like BMW with their iX xDrive50 and Mercedes with the EQS SUV have established the premium electric SUV category, but none have seriously explored adventure-focused variants. The concept positions Lucid to compete with traditional luxury off-road vehicles like the Range Rover or Mercedes G-Class, but with electric power and modern technology integration.
From a brand perspective, an off-road Gravity concept demonstrates Lucid’s engineering versatility and challenges perceptions about electric vehicle limitations. It shows that electric power can enhance rather than compromise capability, potentially attracting customers who might otherwise dismiss EVs as impractical for their lifestyle. The Monterey Car Week debut is perfectly timed to reach Lucid’s target demographic: affluent consumers who value both performance and exclusivity.
While Lucid hasn’t announced production plans for the concept, market demand for adventure-capable luxury EVs suggests strong commercial potential. The modifications shown in the teasers appear production-feasible rather than pure fantasy, indicating Lucid may be testing market response for a future variant. Production considerations would likely focus on maintaining the concept’s visual impact while meeting safety and regulatory requirements.
Pricing for a production version would likely position above the standard Grand Touring, potentially reaching $100,000 or more depending on included features and modifications. This pricing would align with luxury off-road vehicles while offering the advantages of electric power and Lucid’s advanced technology. The concept could serve as a halo vehicle that demonstrates Lucid’s engineering capabilities while generating excitement for the brand.
What makes this concept particularly compelling is how it challenges assumptions about electric vehicle limitations while maintaining Lucid’s commitment to design sophistication. It suggests a future where electric power enhances rather than compromises adventure capability, opening new possibilities for how we think about sustainable mobility. Even if production numbers remain limited, it could influence future Gravity variants and establish Lucid as a serious player in the adventure vehicle segment.
The post Lucid Gravity Off-Road Concept: Electric Adventure SUV Teased for Pebble Beach Debut first appeared on Yanko Design.