MAISON&OBJET’S DESIGN DISTRICT SETS THE SCENE FOR NEW TALENT
The September 2025 edition of Maison&Objet is set to present a new generation of designers, promising a bold and fresh perspective on the future of interiors and lifestyle. Starting parallel with Paris Design Week on September 4, the five day day event brings together a curated selection of studios and creators from varied backgrounds. A pivotal highlight is the Design District, a dynamic hub artfully directed by the acclaimed Hall Haus collective, explicitly dedicated to fostering these new voices. This collaboration sets the stage for a grand showcase of emerging talent, envisioned through the distinct lens of the collective.
image ©Marion Gomez | all images courtesy of Maison&Objet
HALL HAUS’ MANIFESTO FOR CREATIVE EXPLORATION
Since its inception in 1994, Maison&Objet has solidified its position as an indispensable barometer for the international decor, design, and lifestyle community. With two annual exhibitions and Paris Design Week in September, it consistently provides a platform for innovation and industry evolution. This edition‘s intensified focus on the Design District is profoundly strengthened by the input of Hall Haus.
The collective is taking the lead in reimagining the visual identity of the sector, aiming to foster new narratives within the design sphere. They draw direct inspiration from urban energy and sport aesthetics, translating it into dynamic graphics and clear, engaging signage that guides visitors through this exciting landscape. As part of this experience, Hall Haus also unveils a limited-edition furniture collection that reflects their signature blend of functionality, sustainable commitment, and cultural richness.
Mini Bench by Hall Haus
FLAGSHIP PROGRAMS PROPEL NEW DESIGN VOICES
Besides the reimagined visual identity by Hall Haus, the Design District shines with three impactful flagship programs – the Rising Talent Awards, Future On Stage, and the Factory spaces. These initiatives collectively propel the industry’s next wave of creativity, forming a robust ecosystem designed to foster fresh voices and groundbreaking ideas within Maison&Objet’s vision for the global design sphere.
The Rising Talent Awards turn their gaze to the German avant-garde, spotlighting a new generation with a clear nod to their nation’s rich Bauhaus and Werkbund roots. Visitors have the opportunity to discover a diverse spectrum of compelling work, ranging from groundbreaking explorations in biotech and 3D-printed materials to deeply sensitive and experimental approaches to design. The showcase also highlights creators who are redefining sustainability through resource-sharing and championing modular and circular design, alongside those crafting simple, intuitive solutions for everyday living.
Biocement by Friedrich Gerlach and Julia Huhnholz
For its 6th edition, Future On Stage continues to serve as a vital launchpad for young, creative, and committed entrepreneurs. An esteemed industry jury has carefully selected three compelling winners, each set to gain significant visibility and dedicated support within the Design District. Among them is Drobe (Oslo), founded by Milla Lack, revolutionizing urban travel with a suitcase that unfolds into a wardrobe. Next, Yüssée (Paris), a sensory brand by Yuan Yuan and Cédric Guennoc, captivates with tasting boxes inspired by the five senses and traditional Chinese seasons. Completing the trio is Hilo (Monaco), founded by Adeline Michelotti, who is redefining furniture with modular, drill-free solutions perfectly suited for contemporary urban living spaces.
Suitcase by Drobe
Finally, the dynamic Factory spaces, spread across several halls, underscore the vibrancy of creative entrepreneurship by showcasing over 40 newly launched brands. Visitors can explore diverse innovations, from themed areas dedicated to refined table & gourmet experiences to inventive playful gifting concepts. Building on a 15-year legacy, Paris Design Week Factory extends its reach by offering six former participants a turnkey B2B space within the Villepinte exhibition center’s Design District, while the special spot reserved for ‘La Ville de Paris’ highlights local talents bearing the prestigious ‘Fabriqué à Paris’ label.
M&O Factory in September 2024 | image ©Anne-Emmanuelle Thion
image ©Katharina Meixner
Duality
M&O Factory in September 2024 | image ©Anne-Emmanuelle-Thion
project info:
name: Design District
event: Maison&Objet | @maisonetobjet
artistic direction: Hall Haus | @hall.haus
location: Paris, France
dates: September 4-8, 2025
The post maison&objet invites hall haus collective to lead artistic direction of design district in 2025 appeared first on designboom | architecture & design magazine.