In this conversation, Rob Craven, founder of ScalePassion, shares his journey of discovering personal purpose and how it intertwines with business success. He discusses the importance of intentionality in leadership, the evolution of his company, and the significance of writing and reflection in understanding one’s purpose. The dialogue emphasizes the need for personal happiness in business and the concept of work-life synergy, advocating for a life where passion and work are seamlessly integrated. Craven also touches on the challenges of navigating liminal spaces in life and business, encouraging listeners to embrace change and growth. With host Gage Mitchell, Craven explores the significance of rest and reflection in personal and professional growth, emphasizing the importance of purpose-driven businesses in today’s economy. They discuss the evolution of capitalism from a shareholder-focused model to a more inclusive stakeholder approach, highlighting the need for businesses to integrate purpose and impact into their operations. They also touch upon the challenges faced by small businesses and the potential for a shift towards regenerative business models that prioritize community and environmental well-being. Craven shares insights from his book, Scale Passion, and his vision for a better world where fulfillment and purpose drive positive change.
You can do impact work and grow a business and have profit.
Rob Craven
Read the transcript and find links from the episode at Brands for a Better World.
The Brands for a Better World podcast (formerly Evolve CPG) is hosted by Gage Mitchell, founder (CEO) and Creative Director at Modern Species, a sustainable brand design agency helping better-for-the-world brands launch, evolve, and grow to scale their impact.
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