San Francisco-based agency Hybrid Design brings Mohawk’s latest packaging promotion to life in a delightfully tactile and imaginative way. Taking inspiration from vintage recipe boxes—once used to store handwritten family favorites—this promotional piece reinterprets that nostalgic form to present something entirely fresh.
Designed to showcase Mohawk’s premium paper offerings, the box neatly organizes samples into key packaging applications: folding cartons, rigid boxes, hang tags, and shopping bags. Each piece demonstrates a range of production techniques, including embossing, foil stamping, and digital printing, offering a tangible look at what’s possible with Mohawk’s materials.
More than just a sample kit, Mohawk’s promotion is meant to inspire. It encourages designers to explore, mix, and match papers as they think through packaging solutions for their next big idea. The execution is thoughtful and refined, packed with sensorial detail, and it beautifully reflects the versatility and creative potential of paper in packaging design.
Stacked from 6 images. Method=C (S=4)
Stacked from 8 images. Method=C (S=4)
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