In this conversation, Jennifer Brush, VP of Innovation and Product at Guayaki, discusses the origins and benefits of Yerba Mate, the evolution of Guayaki’s product offerings, and the brand’s commitment to sustainability and community. Brush and host Gage Mitchell explore the challenges of navigating the beverage market, building brand loyalty, and the exciting transition to the new brand name, Yerba Madre, which reflects the company’s mission and heritage. They touch on the brand’s commitment to shade-grown Yerba Mate, which requires more time and money but yields a better product and is better for the environment than sun-grown Yerba Mate. Brush also shares her personal journey with Lupus and how it influences her perspective on innovation and the food industry. They wrap up with a discussion of the growing tea movement and the importance of a people-centric business model in creating a better world.
I think a better world really puts people at the center of what you do and how you think. Be kind and empathetic. I think that that trickles down organically.
Read the transcript and find links from the episode at Brands for a Better World.
The Brands for a Better World podcast (formerly Evolve CPG) is hosted by Gage Mitchell, founder (CEO) and Creative Director at Modern Species, a sustainable brand design agency helping better-for-the-world brands launch, evolve, and grow to scale their impact.
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