Cynthia Duran, founder of Xinca Foods, shares her journey in creating the first Salvadoran frozen-food brand in the U.S. She talked about her family’s love of food, their cultural roots, and the challenges of entrepreneurship. Duran emphasizes the significance of community support and feedback in building her brand, as well as her future plans for growth and product development. She reflects on her recent pitch competition wins, including Naturally Rising Seattle’s People’s Choice Award, the personal growth she has experienced through her entrepreneurial journey, and the impact she hopes to make in the world through her food.
One thing I’ve learned is packaging is everything, especially when you’re in CPG.
Cynthia Duran
Read the transcript and find links from the episode at Brands for a Better World.
The Brands for a Better World podcast (formerly Evolve CPG) is hosted by Gage Mitchell, founder (CEO) and Creative Director at Modern Species, a sustainable brand design agency helping better-for-the-world brands launch, evolve, and grow to scale their impact.
The post Sharing Food Culture With Cynthia Duran of Xinca Foods appeared first on PRINT Magazine.