Whitstable Bay Lager keeps the summer going with a refreshed identity designed by branding agency Thirst. The new brand is rooted in heritage yet designed for today, breathing life into one of Shepherd Neame Brewery’s most iconic beers.
First launched more than a decade ago, the Whitstable Bay range takes its name from a Kentish coastal town full of character and steeped in maritime heritage. For many drinkers, Whitstable Bay has become shorthand for a seaside spirit: a pint that carries the essence of brine, barges, and the bustle of the shoreline. Now, for the first time since 2019, the brand has undergone a significant redesign with the help of Thirst—one that carefully balances tradition with a contemporary edge.
The new logo subtly weaves a wave into the crossbar, echoing the shape of sailboat flags. It’s these thoughtful design details that bring the rebrand to life and build a cohesive brand story.
The redesign is the latest step in a growing partnership between Thirst and Shepherd Neame, Britain’s oldest brewer. Over the past year, the collaboration has yielded the launch of new beers, including Creekside Juicy IPA, Iron Wharf Stout, and First Drop Session IPA. Whitstable Bay, however, represents their most ambitious endeavor yet: a flagship refresh designed not only to honor heritage but to secure relevance for the next generation of drinkers.
“Whitstable Bay has always captured the character and charm of the Kent coast,” says Kathryn Tye, director of marketing and communications at Shepherd Neame. “This evolution ensures that spirit remains bold, contemporary, and engaging. In partnership with Thirst, we’ve built a new identity that speaks to loyal fans while connecting with new audiences.”
Check out the full case study on Thirst’s website.
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