TRACK MEETS STREET: JON OLSSON’S AUDI RS6 GETS THE F1 TREATMENT

Automotive customization often treads familiar ground, but Jon Olsson continues to push boundaries with his latest creation – an Audi RS6 Avant sporting Formula 1-inspired wheels that transform the German performance wagon into something truly otherworldly. The Swedish freestyle skiing legend and automotive enthusiast has once again demonstrated why he’s considered one of the most innovative minds in the custom car scene.

Designer: Jon Olsson

FORMULA FOR DISTINCTION

Olsson’s matte black RS6 has undergone a metamorphosis that instantly commands attention. The centerpiece of this transformation? A set of wheels that bring F1 racing aesthetics to the street in a way that’s both jarring and mesmerizing. These aren’t merely inspired by motorsport – they’re a direct visual translation of current Formula 1 wheel design, creating an automotive mashup that feels simultaneously incongruous and perfectly executed.

“I always like doing things that are different,” Olsson explained in his February 2024 Instagram reveal. “It’s hard to do different things with wheels because most of everything’s been done, but I’d say this is a look I haven’t seen on anything besides a Formula 1 car.”

The wheels feature the distinctive F1 aesthetic with a black stealthy finish complemented by a vibrant highlighter yellow center hub stripe. The inspiration came when Olsson noticed F1’s implementation of larger wheel designs for competing teams, sparking an idea that would take over a year and a half to bring to fruition.

ENTREPRENEURIAL VISION

What makes this project particularly significant is that it’s not just another one-off customization for Olsson’s personal collection. The F1 wheels mark the launch of his new automotive brand, “Innominate Unspecified,” where he plans to make his innovative designs available to other enthusiasts who appreciate his boundary-pushing aesthetic.

“Over the years I have worked on a million cars where I have brought my ideas to life, but it was always one-offs just for me or for other brands,” Olsson shared. “I finally thought that it was time to change that and start my own brand in the automotive space.”

Working with a partner named Önder at Select Cars, who provided crucial production knowledge, Olsson has created a wheel design that transforms not just his RS6 but potentially the aftermarket wheel industry itself. The wheels have been tested on both the Audi RS6 and a McLaren 720S, though many observers noted they looked more at home on the Audi’s muscular frame.

POWER MEETS PRESENCE

The RS6 itself is no slouch in stock form, but Olsson’s example reportedly produces around 800 horsepower – firmly in supercar territory. This potent powerplant works in harmony with Audi’s sophisticated Quattro all-wheel-drive system and Pirelli P-Zero tires, ensuring the performance capabilities match the aggressive aesthetic.

The visual impact of these wheels cannot be overstated. They create what automotive journalists have described as an “absolutely menacing” presence, transforming the already impressive Audi RS6 into something that looks like “Batman would drive if he were a Transformer.” The wheels don’t merely complement the vehicle; they fundamentally redefine its character through a single, bold modification.

HISTORY OF INNOVATION

For those familiar with Olsson’s automotive journey, this latest creation follows a storied lineage of boundary-pushing builds. His previous RS6 projects include the “Phoenix” – an ABT Audi RS6+ producing 735 hp and 920 Nm of torque – and the infamous “Audi RS6 DTM” with its 1000 horsepower output and distinctive roof box. Tragically, the DTM was stolen and subsequently set on fire around 2015, adding poignancy to his continued passion for developing these vehicles.

Olsson’s background as a former Red Bull team freestyle skier and X Games gold medalist provides context for his approach to automotive customization. The same competitive spirit and eye for the extraordinary that defined his skiing career now manifests in vehicles that refuse to blend in.

TECHNICAL EXECUTION

While specific technical details about the wheels remain somewhat guarded, the execution of Formula 1 design principles in a street-legal context represents a significant engineering achievement. Formula 1 wheels typically utilize forged magnesium alloy machined as a single piece to maximize strength while minimizing weight – a technical approach that differs substantially from conventional street wheels.

Adapting these design elements to wheels compatible with high-performance street vehicles requires considerable engineering to balance aesthetic goals with practical requirements. This integration of racing aesthetics with street-car practicality represents a unique technical achievement that distinguishes them from both conventional street wheels and actual Formula 1 equipment.

CHECKERED FLAG THOUGHTS

Jon Olsson’s F1-wheeled RS6 represents more than just another custom car – it’s a statement about the creative possibilities that exist at the intersection of motorsport and street vehicle design. By bringing Formula 1 wheel aesthetics to a high-performance wagon, Olsson has created something that challenges conventional boundaries and expands our understanding of what automotive customization can achieve.

As the inaugural product for his “Innominate Unspecified” brand, these wheels signal Olsson’s transition from individual enthusiast to automotive entrepreneur. For those who find mainstream vehicle modifications too predictable, Olsson’s creations offer a glimpse into a more daring automotive future – one where the lines between racing and street aesthetics blur into something entirely new.

Whether you view the F1-wheeled RS6 as automotive art or an aesthetic overreach, one thing remains undeniable – Jon Olsson continues to create vehicles that demand attention and spark conversation. In a world of increasingly homogenized automotive design, that’s an achievement worth celebrating.

The post TRACK MEETS STREET: JON OLSSON’S AUDI RS6 GETS THE F1 TREATMENT first appeared on Yanko Design.