Miniature digital cameras inside retro film rolls
The OPT100 NeoFilm 100 by Opt! brings back vintage film rolls by making the rear part into miniature and functional digital cameras. Sized at 35mm, the cartridge device can fit into a pocket or small bag or even hang as an accessory. Colorways such as Yellow and Black, Multi, and White and Orange reinforce the retro reference, and these combinations are also seen in the graphic language of analog packaging. The film roll digital camera may be miniature, but it can still capture images at 3760 x 2128 resolution and record a full HD video at 1920 x 1080 (30fps). It stores the files on a microSDHC card of up to 32GB, which users can connect to a reader to transfer files.
all images courtesy of Opt!, via Rakuten and Sincere Store
silicone-looking barrel as the device’s case
Over time, designs from the past catch their second wind, as the current generation stumbles upon them and tries to bring them back. It’s the same case for the OPT100 NeoFilm 100, which steers away from holding bulky smartphones in hands. The device fits two fingers, and the small display at the back already reflects the retro filters that apps and social media platforms offer. The lens is positioned at the center of the film roll digital camera, and near it is the sensor, almost invisible with its size.
Just above the sensor lies the tiny flash. Wrapped around the film roll digital camera is the retro design of the skin, and from the images, users may be able to peel them off. The shutter button is on the side of the canister, and to protect the device, the brand even includes the silicone-looking barrel, similar to the ones that film rolls had. The miniature digital camera is rechargeable, and users can continuously use it for around an hour. It weighs just around 25 grams, and its proportions are 47 by 25 by 25 millimeters. Looking at it, the film roll digital camera is a familiar reminder of the past, coming back to playfully let users capture images and videos the retro way.
the OPT100 NeoFilm 100 by Opt! brings back vintage film rolls as miniature digital cameras
there’s a flash just above the sensor
a small display at the back
even the skin’s designs are retro styled
the cartridge device can fit into a pocket, small bag, or even hang as an accessory
the gadget can still capture images at 3760 x 2128 resolution
project info:
name: OPT100 NeoFilm 100
brand: Opt!
marketplace: Rakuten, Sincere Store
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